Amira rice ties up with Snapdeal for e-retailing.

Basmati rice firm Amira Pure Foods today announced its partnership with Snapdeal.com for e-retailing its premium range of Basmati rice at a national level. The company, an Indian subsidiary of the NYSE-listed Amira Nature Foods Ltd, is the first premium packaged basmati rice brand to be available on the internet through organised retail, Amira Pure Foods said in a statement.