Amira will be offering its wide range of Basmati rice

AMIRA Group ties up with Modern Bazaar Supermarket

New Delhi, India, November 24, 2014: Amira Foods Private Limited, the Indian subsidiary of the NYSE-listed Amira Nature Foods Ltd (NYSE:ANFI), today announced its tie-up with Modern Bazaar Supermarkets, a leading modern retail store chain in Delhi/NCR region. This tie-up is part of Amira’s aggressive expansion plans in India to cater to the rising demand for premium basmati rice among the ever-growing aspirational middle class in the National Capital region.

Under the partnership, Amira’s premium basmati rice range will be available in all six stores of Modern Bazaar operating across Delhi/NCR. Mr Karan A Chanana, Chairman and Chief Executive Officer of the Amira Group, said, “We are very proud to announce our association with premium retailer Modern Bazaar. It demonstrates our rapidly expanding presence in the country and our ability to become an industry leader. The retail chain is one of the oldest in India and the years of legacy that it brings along complements our century old heritage of offering superior quality basmati to the consumers.”

Amira will be offering its wide range of Basmati rice products at Modern Bazaar stores. The range includes -

·         Amira Extra Long Grain Basmati Rice

·         Amira Traditional Basmati Rice

·         Amira Guru Extra Long Grain Basmati Rice

·         AmiraGoodlength Everyday Basmati Rice

·         AmiraGoodlength Day To Day Basmati Rice

Modern Bazaar, a Delhi based retail chain, gave the first flavour of retail freedom to the city when it opened its first store back in 1977. The chain offers products across categories ranging from gourmet and imported to local brands.

Speaking about the association, Mr Kunaal Kumar of Modern Bazaar Supermarkets said, “Amira is one of the largest premium basmati rice brands in India and we are pleased to have them as our partners in business. We are confident that this will be an important addition to our wide offerings under the FMCG segment in our stores.”

Amira Foods, which is also one of the largest exporters of Basmati rice from India, has been strengthening its brand portfolio in India and has recently tied up with Snapdeal.com at a pan-India level to become first basmati brand to be available online.

About Amira Nature Foods Ltd.

Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice, with sales in over 60 countries. Amira sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. Amira’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom and the United States. In India, Amira sells through Wal-Mart Best Price, Metro Cash & Carry, Reliance Cash & Carry, Reliance Fresh, Booker, Spencer’s, Big Bazaar, Easy Day, More Hyper, Needs, D’mart, Auchan and Tesco Star Bazaar. Amira Nature Foods Ltd. is listed on the New York Stock Exchange (NYSE) under the ticker symbol “ANFI”. For more information, please visit http://www.amirafoundation.org/

Premium Basmati Rice

Premium Basmati Rice

AMIRA has expanded its product line into snacks, Ready-to-eat and organic food products. All of AMIRA’s branded rice products are made with rice that is grown in the areas of India that area specially dedicated to basmati rice production. The rice is aged for up to a year before being processed, then prepared at a state-of-the-art treatment plant that preserves all its purity in perfect hygiene. AMIRA has expanded its portfolio to include brands of oils, dairy products, snacks, and ready-to-eat meals.

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Amira rice ties up with Snapdeal for e-retailing.

Basmati rice firm Amira Pure Foods today announced its partnership with Snapdeal.com for e-retailing its premium range of Basmati rice at a national level. The company, an Indian subsidiary of the NYSE-listed Amira Nature Foods Ltd, is the first premium packaged basmati rice brand to be available on the internet through organised retail, Amira Pure Foods said in a statement.

Key To A Healthy Lifestyle

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Amira’s Pure Basmati rice and Superior Aromatic rice will now be available in 256 Asda stores in the U.K. Combined with the company’s existing agreements with Morrisons, Tesco and Waitrose, Amira products are now sold in three of the four largest retailers in the U.K. and reach more than half of British supermarket shoppers.

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One of the key philosophies of the Amira Foundation lies in the recognition that promoting education and knowledge is one of the most important steps in tackling both hunger and obesity, and empowering people to make healthier eating choices.